A fractional marketer is a highly experienced marketing professional who works with your business on a part-time or contract basis. Instead of hiring a full-time Chief Marketing Officer (CMO) or marketing director, you can access strategic leadership and hands-on execution when you need it at a fraction of the cost.

Fractional marketing gives small business owners and leadership teams access to executive-level strategy and a full range of marketing skills without the overhead of a full-time team. This approach helps you increase brand awareness, generate leads, and scale your business while keeping budgets flexible.

A full stack marketer is a professional with a wide range of skills, including brand strategy, content creation, digital advertising, SEO, social media marketing, email marketing, and analytics. They can manage both high-level strategy and day-to-day execution, making them ideal for business owners who need one person to do it all.

Hiring a fractional marketer is often the smarter choice if:

• Your business is growing but not ready for a full-time marketing leader.

• You need expertise across multiple marketing channels.

• You want to avoid the high salary and benefits costs of a senior-level hire.

For companies with limited resources or evolving needs, fractional marketing provides scalable, flexible marketing leadership.

Yes! A fractional marketer provides the same strategic leadership as a full-time marketing executive. They will audit your current efforts, identify growth opportunities, and build a customized marketing strategy that aligns with your business goals.

Yes! A fractional marketer provides strategic leadership, oversight, and execution support for existing marketing resources. Many businesses hire a fractional marketer to manage agencies, vendors, or internal staff, ensuring every marketing dollar delivers ROI.

Fractional marketing works best for:

• Small to mid-sized businesses that need strategic leadership without hiring a full-time CMO.

• Companies in growth mode looking to scale marketing quickly.

• Businesses that want a trusted partner to oversee strategy, branding, and execution.

• Companies that may be in between hires and don't want to lose momentum in their marketing efforts.

Costs vary depending on the scope of work and level of involvement. Most fractional marketers offer flexible monthly retainers or project-based pricing that is significantly more cost-effective than hiring a full-time marketing executive or a suite of marketing vendors.

Absolutely! A fractional marketer can act as your outsourced marketing leader, providing guidance, accountability, and management for your marketing team, agencies, or freelancers. This ensures your efforts are aligned, efficient, and delivering measurable results.

If you want senior-level marketing expertise but aren’t ready to commit to a full-time hire, fractional marketing is a perfect fit. It’s also ideal if your marketing has plateaued, you need a clear growth strategy, or you want a flexible solution that scales with your business.